Lulu partners with AHDB and DBT to introduce premium British dairy products.

Lulu Qatar has introduced an exclusive showcase of premium British dairy products this week in partnership with the Agriculture and Horticulture Development Board (AHDB) and the Department of Business and Trade (DBT).
This initiative reinforces Lulu’s position as Qatar’s top retailer, recognized for offering a wide range of high-quality international products.
The launch event, held at Lulu Hypermarket’s Giardino The Pearl Island branch, was inaugurated by the British Ambassador to Qatar, HE Neerav Patel. Distinguished guests in attendance included Ian Mason, Director of the Department for Business and Trade in Qatar, and Aicha Srour, Country Manager for Qatar at the Welsh Government. Their presence underscored the strong trade relationship between the UK and Qatar, especially in the food and retail sectors.
Lulu’s expanded range now includes an extensive selection of dairy products sourced from across the UK, available in most of its major outlets in Qatar. Shoppers can explore a variety of cheeses, yogurts, and other dairy products that showcase the rich tradition and innovation of British dairy farming. During the launch event, customers had the chance to sample these products, experiencing their premium taste and quality firsthand.
The event also acknowledged key supporters, including Adil Khan, Lucy, Randolph, and Rachael Speed from AHDB, along with Tim Barraclough from DBT UK. Their contributions played a vital role in making this initiative possible, aligning with Lulu’s commitment to bringing world-class products to its diverse customer base in Qatar.
Lulu’s international supply chain, managed through Y International UK, is crucial in ensuring the seamless availability of these premium dairy products. This strong network helps Lulu maintain its market leadership by providing fresh, high-quality goods from around the world.
The British dairy showcase is part of Lulu’s ongoing strategy to enhance global food diversity and offer unparalleled value to its customers. As Lulu continues to expand its product range, such events highlight its dedication to excellence and its role in promoting cross-cultural culinary experiences in Qatar.