Qatar Airways New Onboard Theme Song "The Ascent"
Doha, Qatar: Dana Al Fardan, the Official Composer of Qatar Airways Group, introduces the new onboard theme song "The Ascent," symbolizing fresh beginnings and exciting journeys for Qatar Airways post-World Cup. This captivating composition is now accessible through Oryx One Inflight Entertainment on Qatar Airways flights.
Performed by members of the Qatar Philharmonic Orchestra, this music enhances the in-flight experience, creating a relaxing ambiance for travelers. Dana Al Fardan previously collaborated with Qatar Airways in 2016 to create onboard theme music, which has since become synonymous with the airline's brand, representing luxury travel.
"The Ascent" completes the trilogy of Dana Al Fardan's previous onboard theme songs, "The Awakening" and "The Dawn." It combines classical elements with Arabic charm, incorporating instruments like the piano, violin, viola, cello, Ney (Arabic wind instrument), and Rababa (Arabic bowed string instrument) to craft captivating musical compositions.
Qatar Airways Group CEO, H E Akbar Al Baker, expressed, "Music is a universal language, and at Qatar Airways, we have selected a theme song that elevates passengers and transports them to wonderful destinations. Dana Al Fardan's onboard music has become an integral part of Qatar Airways' brand identity, associated with travel, culture, and luxury. We are delighted to welcome passengers with Dana's new symphony."
Dana Al Fardan, the Official Composer of Qatar Airways Group, shared, "On September 10, 2023, we will release an EP titled 'Trilogy of the Ascent,' featuring my compositions for Qatar Airways on major streaming platforms. The trilogy includes 'The Awakening,' 'The Dawn,' and 'The Ascent,' which is Qatar Airways' upcoming boarding music."
"The trilogy reflects the evolving human experience over the past six years, embedded in Qatar Airways' DNA, symbolizing the spirit of constant ascent and pursuit of greater knowledge."
Dana Al Fardan's "Trilogy of the Ascent" will be available on all streaming platforms starting September 10, in addition to being accessible through Oryx One Inflight Entertainment.