New Balance unveils exclusive Clubhouse and activations for Doha Marathon week

New Balance

New Balance invites runners, families, and the wider community to come together at the Doha Marathon through a series of immersive activations that celebrate running in all its forms. Open to both registered participants and the public, the experiences bring the brand’s Run Your Way philosophy to life, reflecting how running in Qatar is shaped by community, culture, and everyday ritual, not just the finish line.

New Balance brings its Clubhouse to the Doha Marathon Village, creating a welcoming central hub for runners, families, and the wider community. Designed as a space to connect, explore, shop and move, the Clubhouse will host a series of free, interactive activations open to all.

Inside the Clubhouse, visitors can discover the exclusive Doha Marathon x New Balance collection, offering a closer look at the craftsmanship, innovation, and considered design behind every product. On-site specialists will be available to guide guests through the footwear and apparel range, helping each individual find the right fit, whether they’re experienced runners, first-time participants, or those drawn to New Balance’s everyday lifestyle silhouettes.

New Balance will host two shakeout runs, offering runners the chance to join a community warm-up and social run that energizes and connects participants ahead of the marathon.

On January 14 at 6:30PM, the New Balance Run Club Shakeout run will take place from the Clubhouse followed by the New Balance Shakeout Run, which will be hosted on January 15 at the Flatwhite on the Pearl from 7:30AM. This is not just a run; it is an opportunity to share tips, meet fellow enthusiasts, and experience the camaraderie that makes running in Qatar unique.

In addition to running activities, the Clubhouse will feature a series of interactive stations designed for fun and engagement, including a variety of photo opportunities. Visitors can enjoy braiding and style experiences that allow them to get race-ready while expressing personal flair. Those there to support their loved ones can create thoughtful and inspiring signage at the Cheer zone board creation. These stations bring a playful, community-focused energy to the space, turning preparation for the marathon into an enjoyable, immersive experience. 

All activations are designed to engage, inspire, and connect the local running community, offering memorable experiences whether visitors are hitting the course, supporting friends and family, or simply enjoying a day out.

Those interested in joining can head down to the New Balance Clubhouse at the Doha Marathon Village.