Msheireb Properties, Qatar Charity Sign MoU to Bolster Humanitarian Initiatives

Msheireb Properties and Qatar Charity Sign MoU

Msheireb Properties and Qatar Charity (QC) have officially signed a Memorandum of Understanding (MoU) today. This partnership formalises a long-standing relationship, appointing Msheireb Properties as a "Charity Partner" engaged in supporting charitable efforts on both local and international scales.

In a statement on Tuesday, Msheireb Properties indicated that the two-year agreement establishes a structured framework for joint initiatives, community engagement, and charitable activities across Msheireb Downtown Doha. It builds on years of cooperation between the two organisations, which have hosted a series of humanitarian exhibitions and seasonal initiatives within the district.

The statement further noted that, under this agreement, Qatar Charity will provide volunteer support for Msheireb events and host educational workshops on humanitarian work. In turn, Msheireb Properties will integrate charitable giving into the fabric of Msheireb Downtown Doha by installing donation touch-screens across its retail and residential portfolio and allocating advertising space on district screens for seasonal campaigns. It will also coordinate the donation of unclaimed lost and found items to charitable causes, in collaboration with the Ministry of Interior and the Capital Security Department.

Looking ahead, the partnership will bring several high-profile installations to the district, including the artistic and charitable displays planned for this Holy Month of Ramadan. These installations in Msheireb's mosques and Eid prayer ground are designed to evoke the spirit of giving, encouraging visitors to consider compassion, community, and the difference that charitable action can make. Through art and interactive experiences, they aim to showcase charitable causes and encourage engagement between residents, visitors, and those in need.

Regarding this collaboration, Senior Director of Corporate Communication at Msheireb Properties Dr. Hafiz Ali Abdulla, said: "Our partnership with Qatar Charity is anchored in a mutual belief that sustainable urban development should be aligned with human compassion. By formalising our capacity as a Charity Partner, we are ensuring that Msheireb Downtown Doha extends past being a smart city, it is an environment that inspires empathy and constructive action. We are delighted to leverage our facilities to support the critical initiatives that Qatar Charity delivers for vulnerable communities worldwide."

For his part, Executive Director of Communications and Community Impact at Qatar Charity Ahmad Yousef Fakhroo said: "This agreement with Msheireb Properties highlights a valued alliance between a national development icon and a leading humanitarian institution. Msheireb's innovative urban environment provides a unique setting to engage the community, inspire generosity, and advance our mission. Msheireb Downtown Doha serves as a gathering point where people come together to support causes that truly matter, and we look forward to building on our past achievements and pursuing new, creative avenues to serve humanity together."

"We also invite companies and institutions to join our Charity Partner (CP) Programme and take an active role in supporting humanitarian and development initiatives, thereby strengthening the impact of charitable work and contributing to the sustainable development of underserved communities," he added.

(QNA)