Msheireb Properties Announces Rashid, its Smart Experience Companion

Doha, September 14, 2026 : Msheireb Properties has begun the Phase One rollout of "Rashid," its AI Digital Companion, across Msheireb Downtown Doha, marking the next stage of a first-of-its-kind service for the city and a further advancement in its smart city capabilities.

Rollout Follows MoU with MEEZA

Rashid follows the Memorandum of Understanding (MoU) signed with MEEZA, a leading provider of Managed IT Services and Integrated Technology Solutions, in April 2026. A pilot phase commenced the following day, and Phase One now opens the service to the wider community.

Launch Follows Recent Industry Recognition

The rollout also follows Msheireb Properties' recognition at the Enterprise AI Tech Awards, where it received the Organization Excellence, Best Use of AI and Digital Enablement of the Year award at a ceremony held at Rosewood Doha in Lusail on September 10, 2026.

Built on HPE Technology, Qatar's Fanar LLM

Developed by Hewlett Packard Enterprise and drawing on Fanar, Qatar's Arabic large language model, Rashid is deployed across 15 interactive smart kiosks throughout Msheireb Downtown Doha, serving as a 24/7 intelligent digital concierge. The solution brings together artificial intelligence, smart city systems, and user-centred design within a single digital interface, reshaping how residents, visitors, and tenants engage with city services.

Single Point of Contact for City Services

Whether a visitor is looking for the nearest restaurant, a resident needs information on parking, or a family is searching for upcoming events and activities, Rashid serves as one intuitive point of contact. Users can access wayfinding services, receive real-time information, and interact with Rashid by voice in Arabic and English, with event bookings and parking payments to follow as the service develops.

Phase One Designed to Gather User Feedback

Rashid is being introduced to the community as an evolving digital service rather than a finished product. Phase One offers an opportunity to understand how people interact with the companion, gather feedback, and identify areas for further development based on real-world use.

Officials Highlight Ongoing Development Approach

Senior Manager of Information and Communication Technology at Msheireb Properties Ahmad Al Korbi said introducing Rashid to the public marks an important first step in understanding how AI can support everyday interactions within Msheireb Downtown Doha. He described the initiative as a process of continuous development rather than a finished solution, noting that real-world use will help improve Rashid's capabilities and guide the gradual introduction of new services.

Chief Strategy Officer at MEEZA Faisal Al Kuwari said the strategic collaboration with Msheireb Properties reflects a shared commitment to leveraging advanced technologies and artificial intelligence to deliver innovative solutions that benefit the community. He added that MEEZA is bringing its expertise in technology integration, platform management, and smart services to support a secure, scalable, and future-ready platform, while working closely with Msheireb Properties to continuously evolve the service and introduce new AI use cases.

Part of Broader Smart City Development

The rollout builds on Msheireb Downtown Doha's existing digital ecosystem and supports the continued development of integrated, data-driven solutions that improve operational efficiency and service delivery across the city. As Phase One progresses, Msheireb Properties will continue assessing Rashid's performance, incorporating user feedback, and exploring further applications to strengthen its role as a digital interface between the city and its community.

Source: QNA