Food Jutsu: The Viral TikTok Trend Taking Over Social Media

Celebrity Adoption Accelerates Mainstream Crossover

Within two weeks, Idris Elba was doing the same thing with a glass of his Porte Noire cognac, and Keke Palmer summoned a burrito bowl for her 11 million followers. Celebrities including Idris Elba and Keke Palmer have posted their own food jutsu videos, accelerating mainstream crossover.

The celebrity adoption wasn't traditional sponsored content—it felt native and authentic to the platform, which is exactly why it resonated. These weren't sponsored posts in the traditional sense. They were native-format videos that happened to feature products. That distinction matters on TikTok, where audiences penalize content that feels like an ad and reward content that feels like participation.

The Anime Connection

The trend directly borrows from two of the biggest anime franchises. In Naruto, characters perform a sequence of hand seals to channel chakra and summon creatures or objects during combat. Jujutsu Kaisen, which has become a cultural force well beyond anime fandom, uses a similar hand-gesture mechanic for its "domain expansion" scenes, where characters physically gesture to unleash special abilities.

Anime's mainstream momentum hasn't slowed. Jujutsu Kaisen's second movie and Chainsaw Man's ongoing seasons have kept anime visual language in the cultural mainstream throughout 2025 and 2026.

The Signature Audio

The trend uses the track "Delirious" from Yoshimasa Terui's Jujutsu Kaisen score as its signature audio. This music choice is crucial—the beat drop perfectly aligns with the "summoning" moment, creating a satisfying visual-audio sync that viewers find addictive.

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