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Experience FIFA World Cup Qatar 2022 to the Fullest with IN-Q

Experience FIFA World Cup Qatar 2022 to the Fullest with IN-Q By Aulia Silva - November 21, 2022
Experience FIFA World Cup Qatar 2022 to the Fullest with IN Q

Experience FIFA World Cup Qatar 2022 to the Fullest with IN-Q

IN-Q Enterprises WLL (IN-Q), the commercial arm and a wholly owned subsidiary of Qatar Museums (QM), promotes living FIFA World Cup Qatar 2022™ to the fullest by creating moments with extraordinary dining experience at the restaurants and authentic meaningful souvenirs from gift shops across museums.

Enjoy the art and culture scene at Qatar Museums with ongoing exhibitions. After an enriching tour of the galleries, IN-Q makes sure to enhance your visit with a flavourful experience and tangible souvenirs to take home.

Experience the signature gastronomic pleasures from Alain Ducasse restaurants starting off with

IDAM by Alain Ducasse (IDAM) at the Museum of Islamic Art (MIA). Established in 2013, IDAM is the first foray of the Michelin starred restaurateur and “architect of flavours”, Alain Ducasse, into the Middle East. 

Located on the top floor of MIA, IDAM celebrates an iconic landmark in Qatar in an environment that seamlessly blends local tradition with modernity and offers picture-perfect views of Doha’s skyline. The spectacular view is matched with an exquisite interior created by French designer, Phillipe Starck, fusing modernity with the classics to offer IDAM a dynamic environment with an Arabian touch. 

IDAM offers the highest standard of French haute cuisine with the warmest Arabic hospitality. The menu features contemporary Mediterranean dishes with a twist of eclectic Arabian flavours, prepared using fresh and sustainably produced ingredients enhanced with a sophisticated balance of flavours

IDAM’s loyal patrons, as well as, those who look for new culinary adventures are welcome to enjoy the rich menu that complement their cultural experience after a visit at the galleries of the iconic MIA.

From an iconic landmark to another, one finds a gem of a pearl at the National Museum of Qatar (NMOQ), Jiwan – where desert meets the sea.  

New yet so inherent. Refined yet wonderfully relaxed. Jiwan reconnects with the past yet moves forward to the future.  It takes one back to Qatar’s culinary roots and reinvents familiar flavours to offer sharing plates that have a sophisticated simplicity. Novel yet comfortingly nostalgic.

Displaying great pride in Qatar and its vision for self-sufficiency, Jiwan’s sustainable menu embraces seasonal homegrown produce. The restaurant’s ever-changing selection of dishes offer guests the freshest ingredients while preserving natural food resources.

Inspired by Qatar’s nature and Bedouin lifestyle, Jiwan’s unique design by prominent architect, Koichi Takada appeals to the curious explorer who likes to wander through the past to enjoy a new understanding of the world around them. Guests are invited to dine amongst the dunes of Khor Al Udaid (Inland Sea) or experience extraordinary seascape views from the outdoor terrace where they will enjoy a close connection to the sea.

Located on the fourth floor of the National Museum of Qatar, Jiwan is an essential chapter in the museum's storytelling experience. A dining destination that enables residents and international visitors to truly feel, touch, and taste the essence of Qatar.

Mr. Yves Godard, F & B Director of IN-Q shared, “A decade of partnership between Qatar Museums and Ducasse Paris is compelled by our shared vision towards offering world-class culinary experience in settings that are artful and reflective of this nation’s rich culture. Over the course of ten years, we are able to provide an elevated experience in the dining scene with our Ducasse restaurants in Qatar.”

“Our restaurant concepts are aligned with each venue’s theme. Within each of our restaurant’s distinct and remarkable settings, we welcome our guests to enjoy culinary delights meticulously crafted by the Ducasse kitchen team,” he added. 

IN-Q aims to complete not only the cultural and culinary experience of residents and visitors.  It also offers tangible souvenirs that will keep on reminding you about the FIFA World Cup Qatar 2022™ moments across all QM gift shops.

Live the FIFA World Cup Qatar 2022™ moment to the fullest with IN-Q’s souvenirs available at all QM Gift shops at MIA, NMOQ, 3-2-1 Qatar Olympic & Sports Museum and at IN-Q online.

IN-Q brings to life the spirit of La’eeb - the official mascot of the FIFA World Cup Qatar 2022™ with its carefully developed line of La’eeb plush products.  La’eeb plush hats, plush toys, keychains, pens and figurines are gifts that capture La’eeb’s warmth, energy, and positivity inspiring everyone to believe in themselves with his mantra – “Now is All”.  They are worth keeping as souvenir or gifts for families and loved ones. 

Ms. Tigest Seifu, Director of Retail & Merchandising of IN-Q, described the La’eeb product line, “Our souvenir gifts were meticulously produced inspired by La’eeb’s adventurous, fun, and playful nature.  We are motivated by the market’s acceptance of La’eeb.  It is an affirmation to the positive message that La’eeb brings.”

IN-Q also developed with FIFA under the umbrella of Qatar Creates (QC), a project where FIFA World Cup Qatar 2022™ marks are combined with signature designs from artists on water bottles. This initiative, spearheaded by Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani, Chairperson of Qatar Museums (QM), showcases the significance of sports and the arts in Qatar and shows how the two can converge to encourage sustainable practices. Using the art water bottles designed by 10 Qatari artists and 12 renowned international artists from qualifying World Cup countries such as KAWS (USA), Urs Fischer (Switzerland), Takashi Murakami (Japan), Shouq Al Mana and Mubarak Al Thani (Qatar), reduce the environmental impact of plastic waste generated during the tournament. 

“At IN-Q, we carefully design and choose the experience we offer. Each item in our restaurants’ menu and in our display at the gift shops are well thought of to complete the experience enjoyed by our visitors. Whether a visit is made at IDAM in MIA, or Jiwan at NMOQ or to Qatar Museums’ gift shops, it is all about creating and living these moments to the fullest,” Mr. Phil Lawrie, IN-Q General Manager said.

Celebrate the historic FIFA World Cup Qatar 2022™ to the fullest!  Enjoy the gastronomic delights at IDAM, Jiwan and Café #999. Capture the spirit and fun of the momentous event in Qatar’s sporting history by getting your own La’eeb plush products and FIFA World Cup Qatar 2022™ Art Water Bottles! Create your FIFA World Cup Qatar 2022™ moments with IN-Q.

By Aulia Silva - November 21, 2022

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