Zeekr expands partnership with Qualcomm to bring immersive infotainment experience to Future Vehicle

Blue Lake Motors, a subsidiary of Al Mana Holding, is pleased to announce a pioneering development from global electric mobility innovator ZEEKR and Qualcomm Technologies. The companies have revealed plans to integrate the next-generation Snapdragon Cockpit Platform into ZEEKR’s upcoming vehicles. This collaboration represents a major leap forward in automotive technology, enhancing the in-car experience with cutting-edge connectivity and intelligent features. It underscores ZEEKR’s commitment to driving the future of mobility and setting new benchmarks in the electric vehicle industry.

Thousands of Zeekr hardware and software engineers in China and Europe are developing intelligent cockpit features, including intelligent navigation, enhanced voice interactions and eye-control to offer an immersive, multi-sensory experience to global users.

 

Christopher Preston, Executive Director, Blue Lake Motors, said: “As Zeekr continues to grow in Qatar, we’re excited about the opportunities this partnership with Qualcomm brings. The integration of the Snapdragon Cockpit Platform into our vehicles will offer a whole new level of innovation to our customers here in Qatar. With features like intelligent navigation, advanced voice control, and immersive entertainment, we’re aligning with Qatar’s ambition to lead in smart, sustainable mobility.”

He continued: “This technology will not only elevate the driving experience but also complement our plans for a future-focused, eco-friendly transportation ecosystem.”

 

Demonstrating this technology relationship, Zeekr is showcasing new Zeekr 001 FR, Zeekr 009, and Zeekr Mix vehicles, all powered by the Snapdragon Cockpit Platform (SA8295P) during CES 2025.  In the future, Zeekr will select the next-generation Snapdragon® Cockpit Platform builds on the company’s ongoing relationship with Qualcomm Technologies to integrate future technologies with higher computing capabilities into Zeekr’s to-be-launched new vehicles. This integration will not only provide advanced intelligent navigation, enhanced voice interactions, and innovative eye-control systems but will also include:

 

• Immersive Entertainment: High-definition displays and premium audio systems for an unparalleled entertainment experience.
• Personalized User Interfaces: Customizable dashboards and user settings to cater to individual preferences.
• Over-the-Air (OTA) Updates: Regular software updates to ensure the latest features and improvements.

Simon Jiang, vice president at Zeekr, said “We will hold a more opening-up cooperation and strengthen the collaboration with Qualcomm in the future, to reach new technological milestones and provide a better driving experience for our users globally.”

 

“We are thrilled to see our Snapdragon® Cockpit Platform empowering automakers like Zeekr to deliver dynamic and immersive mobility experiences to their consumers,” said Lei Xian, Vice President of Sales and Business Development, Qualcomm Technologies.  “We are eager to continue this journey together, bringing transformative solutions that redefine the in-car experience.”

 

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