Qatar Launches Hayyoh to Boost Fan Engagement at Sporting Events

Qatar has launched Hayyoh, a new national initiative designed to encourage greater participation in sporting events by rewarding fans for their attendance.

Hayyoh Turns Attendance Into Rewards

The platform is built around a simple concept: users purchase a ticket, attend an eligible sporting event and earn 1,000 Hayyoh points for every event they attend.

Accumulated points can then be redeemed for a variety of rewards, offers and experiences provided through Hayyoh’s network of partners.

Five Membership Tiers

Hayyoh allows users to progress through five membership tiers based on their activity and continued participation.

The tiers are:
Member
Bronze
Silver
Gold
Platinum
Platinum is the highest membership level and reflects the most active participants on the platform.

Free Registration for Qatar Residents

Registration and membership are free for Qatari citizens and residents who hold a valid Qatar ID.

Young people aged 12 to 17 can also join through a dedicated account with the consent of a parent or legal guardian. The initiative aims to encourage younger generations to attend sporting events and develop an early connection with sport.

One Digital Platform for Fans

Hayyoh provides users with an integrated digital experience through a single account.

Members can use the platform to:

Discover eligible sporting events
Track event attendance
Monitor their points balance
Check their membership tier
Browse available rewards and offers
Redeem accumulated points

Growing Network of Partners

Hayyoh’s partner network plays an important role in providing the rewards, offers and experiences available to members.

The platform is expected to expand its network of partners over time, giving users access to a wider range of benefits and experiences.

Encouraging Greater Participation in Sport

Hayyoh places fans at the centre of Qatar’s sporting experience by turning attendance into an ongoing journey of participation, engagement and rewards.

The initiative aims to build a stronger connection between fans and sport while encouraging people to attend a broader range of sporting events across Qatar.