Qatar Airways Launches Sama The First AI Powered Digital Cabin Crew

 Qatar Airways has unveiled Sama, the world’s first AI-powered digital human cabin crew. She is now set to engage with audiences on Instagram through her account, @SamaOnTheMove. Designed to inspire and connect with travelers, Sama will share travel tips, personal stories, and behind-the-scenes glimpses of cabin crew life.

This innovation reflects Qatar Airways’ commitment to blending technology with emotional engagement, as Senior VP Babar Rahman highlighted its role in shaping the future of travel and humanizing the brand.

Unveiled at ITB Berlin 2024, Sama symbolizes Qatar Airways’ dedication to blending human connection with technology. It brings over 170 destinations to life with fresh, engaging content tailored to inspire global audiences.