ORMONDE JAYNE REDEFINED

ORMONDE JAYNE

"Brand Rethinking" is an area I constantly embrace, looking to bring together a glorious experience for our clients. It's a perpetual journey, pondering anything ! can do to improve at every level.
ORMONDE JAYNE

However, certain aspects are set in stone.

When I originally created Ormonde Jayne, orange was chosen during a visit to a department store and seeing what colours stood out. After looking up my lucky colour and number connected to my birthdate, the result was number 8 and the colour orange. There are areas that will never change but we can always make ourselves more distinctive.
Signifying infinity and prosperity, the number 8 is the heart and soul of Ormonde Jayne redefined.

New features now include an 8-sided pale champagne gold overcap presiding over the updated octagonal bottle, giving it an elegant architectural profile.

Increased percentages of lead and glass amplify the quality of the bottle and has been highly polished to a sharp edged, crystal-like finish.

Ormonde Jayne Travel Sprays have also been redesigned. The glass is weightier, clearer and the overcap is a bespoke creation made for Ormonde Jayne. They are available in both individual boxes as well as the new Travel Set of 4.

Listening to my clients is vital The universal question about perfume is longevity and as a perfume manufacturer with our own studio, we are in the fortunate position to make these changes. All formulations have been revisited and increased the perfume oils to their highest permitted strength. The Signature Collection is now all poured at Parfum strength,
35% +.

Our striking orange linen packaging has been updated with a shot of white at the side of the box to spotlight the vibrant brand colour of Ormonde Jayne.
The redesign and little tweaks are my personal statement as a perfectionist. I wanted to offer an aesthetically designed bottle with unique perfumes poured at maximum strength for great long-lasting sillage.

The new 88ml design replaces all bottles across Ormonde Jayne's repertoire of fragrances from January 2024 and I am satisfied we are producing the very best we can - for now.