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OJAR - UNVEIL A NEW OLFACTORY ODYSSEY

OJAR - UNVEIL A NEW OLFACTORY ODYSSEY By Qatar Day - May 30, 2024

UNVEIL A NEW OLFACTORY ODYSSEY

OJAR - UNVEIL A NEW OLFACTORY ODYSSEY

Drawing inspiration from Omani culture and heritage, OJAR honours the timeless artistry and rituals of Middle Eastern perfume-making, reimagining these through a contemporary lens.

A seamless blend of modernity and traditional harmony was brought to life by Omani entrepreneur, Sheikha Hind Bahwan, the driving force behind the High Perfumery House.

At the heart of OJAR lies a harmonious union of the finest ingredients, blending the essences of Eastern heritage with Western sophistication to create an unforgettable sensory journey that captivates the soul.

"OJAR is a fusion of East & the West. Merging the finest "savoir-faire" from each region, OJAR represents a synergy that transcends borders and elevates the fragrance journey to new heights.”

- Sheikha Hind Bahwan

The name OJAR was derived from the word "HOJARI”, which is widely regarded as the finest quality of Frankincense resin in the world, grown in the majestic Dhofar mountains of the Sultanate of Oman. With a profound history deeply rooted in the Sultanate, Frankincense holds a significant place in the culture and is one of the constituent ingredients of OJAR’s fragrance collections.

Using traditional perfumery methods and the highest quality of materials and ingredients, OJAR has partnered with renowned Master Perfumers from around the globe to create a family of fragrances that convey an entirely unique signature.

OJAR FINE FRAGRANCES COLLECTION 

OJAR range, a meticulously crafted ensemble of unisex fine fragrances, each one telling its own story, is categorized into six ingredient-based collections of which, 3 are directly inspired from Oman: the sophisticated and mysterious Rose from Jebel Akhdar, the richness of Honey from Rustaq and the mystical aura of Frankincense from the Dhofar Mountains. 

The preciousness of Sandalwood, the captivating embrace of Musk and the elegance of Oud come to complete the collection and offer a diverse palette of scents embodying the East meets West fusion. 

Each creation is available in various formats, designed to offer a exceptional olfactory experience: 

OJAR ABSOLUTE 

Introducing the Absolute, a distinctive 20ml perfume oil bottle with an innovative dual cap design. 

This visionary concept combines a glass stick applicator and a roll-on, to enhance the perfume gesture, and is ideal for a bespoke application - emphasising and accentuating parts of the body with only a few drops, as well as ensuring a long-lasting application. 

The glass applicator allows a generous dispensing of fragrance, perfect for large areas of the body, whilst the roll-on touch up works brilliantly for pulse points. 

The Absolute perfume oil offers an exceptional second-skin effect: its silky and smooth texture blends perfectly with the skin after application. Thanks to its alcohol-free formula, the skin remains soft and hydrated. Its highly oil concentration constitutes a base of diffusion leaving a long trail behind and a long-lasting hold on the skin. 

OJAR EAU DE PARFUM 

 

Encased within a vibrantly designed bottle that embodies the essence of artistry, the Eau de Parfum collection ensure an enchanting and long-lasting sillage that lingers in the air. 

OJAR's fine fragrances offer remarkable versatility, empowering everyone to embark on a personal journey and craft their own unique signature scents through the art of layering. As part of the Ultimate OJAR routine, the Absolute perfume oil comes as the first layer on your skin and the Eau de Parfum will complement it allowing the user to reach a personal signature scent. 

OJAR extends its global reach across more than 20 countries, captivating fragrance enthusiasts with currently over 300 points of sale around the world. 

By Qatar Day - May 30, 2024
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