INTALEQ playing lead role in preparation for FIFA World Cup Qatar 2022

INTALEQ playing lead role in preparation for FIFA World Cup Qatar 2022

INTALEQ has been one of the pioneers in driving digital transformations of sports venues in Qatar aspiring to be a global technology player in the niche fields of Sports and Entertainment Technology. 

INTALEQ is a Qatar based Sports & Entertainment Technology Solutions and Services provider aspiring to be a global technology player in the niche fields of Sports and Entertainment Technology. 

Established as a joint venture between Aspire Zone Foundation and Ooredoo, INTALEQ is a spin off from the technology team of Aspire Zone Foundation and is currently playing a lead role in the country’s preparation for the FIFA World Cup Qatar in 2022.

Over the years, INTALEQ has created several innovative IT products and solutions related to Sports Venue Management and Event Management that have been deployed for a wide range of events and tournaments hosted within Aspire Zone Foundation’s multi-sports complex since the Doha Asian Games in 2006. 

The highly skilled team of in-house Sports Technology professionals have also been instrumental in the creations of several unique solutions across multiple areas of Sports Science, Sports Performance, Sports Medicine and in addition several unique Fan Engagement Solutions. With the World Cup at its door steps, Qatar is also going through transformation in its Sports technology sector where INTALEQ is playing a lead consulting and service provider role.

With their deep rooted passion for sports, INTALEQ believes that it can contribute to the success of any sports entity or event organizer by establishing long-lasting partnerships that leverage their wealth in sports technology for the betterment of sports, athletes and the global fan community.

INTALEQ has been established on the strength of its involvement in managing the technology portfolio for a multi-disciplinary and multi-sports campus for the Aspire Zone Foundation. 

The team has acquired significant subject matter expertise through their exposure to all the state-of-the-art venues and amplitude of events that the organization has hosted and operated over the past years. Throughout the years INTALEQ have been partnering with leading global technology companies around the world and established alliances that has been utilized for their own success stories in building unique innovative sports technology products across a wide range of sports domains.

INTALEQ services has been a pioneer in leading the evolution of technology platforms across a wide range of business domains from healthcare informatics, education, sports science & sports medicine, venues and events management with our core focus areas being across the sporting industry & associated mega events. 

This experience has positioned INTALEQ’s ICT Strategy and Advisory team as a leader in developing technology strategies and long term programs with specific core competences within the sports & entertainment business.

INTALEQ has been one of the pioneers in driving digital transformations of sports venues in Qatar. With a team of seasoned professionals experienced in venue technology and operations, we have successfully designed, implemented and operated venues as either green-field projects or transformation of existing ones. Our approach to transformation focuses on the optimization of technology, resources and processes to establish a smart and digital vision and roadmap for the venue. We have successfully established and created reference architectures and frameworks for the deployment of such platforms to host multiple connected venues.

To ensure the quality of delivered application services, INTALEQ follows the Application Development Process (“ADP”) to develop its projects. ADP is a matured service delivery framework that incorporates project management best practices including but not limited to time and cost estimations, project scheduling, resource planning, risk management and reporting.

From scoring and judging systems to retail transactions and home viewer experience, many aspects of major sporting events are incorporating new forms of connectivity and technology. With such new technology comes great opportunity but also great risk.

Large-scale events require an extensive technology footprint of interconnected tools and platforms operating together in an interdependent manner. Such complex scenarios and associated reputational damage that can be caused by cyber security attacks require niche skills that can manage the cyber-security operations of mega events.