Alfardan Jewellery to Stun at 18th Doha Jewellery and Watches Exhibition

For 17 years, the Doha Jewellery & Watches Exhibition (DJWE) 2022 has been the go-to, exclusive, high-profile gathering for jewellery aficionados, global brands, and aspiring designers. And in 2022, it will continue to be the heart of glamour, where exclusivity, beauty, art, legacy, and unique artistry will intertwine under one roof, with almost 70 Alfardan Jewellery brands represented.

Unparalleled quality and sophistication are the hallmarks of Alfardan Jewellery, trusted by generations. Alfardan Jewellery is a pioneer in the region for holding the exclusive Jewellery and Watches Exhibition for the first time in 1977. It eventually became a public event in 2003 where the world’s finest designers descended to the region to feature their best works. 

Mr. Ali Alfardan, Vice Chairman of the Alfardan Group and President, Alfardan Jewellery, said: “Once again, Alfardan Jewellery will exhibit an unparalleled collection at the 18th edition of the Doha Jewellery and Watches Exhibition, highlighting unique and elegant gems and pieces, even from our very own Qatari brand. We thank all our customers and visitors for their encouragement as always.”

Alfardan Jewellery will feature several high-class brands under its portfolio: Chopard, Vacheron Constatin, Marli, Sartoro, Girard-Perregaux, Noudar, Dior, Franck Muller, Chaumet, Kismet by Milka, Persee Paris, Mouawad, Casato and Corum. 

Spanning over 33,000 square meters, 500 exclusive brands will be represented at the exhibition, with 65 exhibitors from over 10 countries. On display will be local talent, international designers, global brands and jewellery connoisseurs. Indian actress Alia Bhatt will inaugurate the exhibition. 

DJWE 2022 is expected to unfold at the Doha Exhibition and Convention Centre from 9-14 May.

About Alfardan Jewellery

Unparalleled quality and sophistication are the hallmarks of Alfardan Jewellery, trusted by generations. The company was established in 1954 by Ibrahim Alfardan, a man of discerning intellect who instinctively knew the authenticity of precious pearls and other stones based on their form, beauty and brilliance. 

This is the foundation, which even today, makes Alfardan Jewellery the jeweler of choice in Qatar and the region. And the legacy lives on. The knowledge and authority of experience in the jewellery industry has been inherited by Alfardan’s heirs and heiresses. 

Alfardan Jewellery is a pioneer in the region for holding the exclusive Jewellery and Watches Exhibition for the first time in 1977. It eventually became a public event in 2003 where the world’s finest designers descended to the region to feature their best works – and the rest is history. 

The company has launched its own exclusive brand ‘Noudar’. Derived from the ancient Arabic term for ‘gold’, Noudar is an exquisite collection of intricately designed jewelries, born from the acuity of Noor Alfardan, the daughter of Ali Hussain Alfardan, President of Alfardan Jewellery.  Noor has inherited the spirit of elegance and modernity of the family, while keeping a deeply rooted connection to the timeless treasures hidden within Arabian civilizations. Her collections reveal the noble heritage of Arabic and Islamic culture, such as distinctive Omani patterns of mosaics and henna designs. 

For Noor’s more adventurous nature, she has successfully integrated her personal taste for watches and horological mechanisms to create jewelry designs that highly values the modern wearer’s comfort, movement and flexibility.
With its long-standing partnerships with the majority of Europe’s best-known watchmakers and jewellery designers, Alfardan Jewellery has several branches in the State of Qatar that address the specific needs of its discerning clientele.

About Alfardan Group

Alfardan Group has been one of the leading and foremost family-owned conglomerates in Qatar and the region for the past 65 years. Throughout its long and significant history, it has evolved from a pearl trading business to a premium group of companies covering many industries and sectors, while still staying true to its roots and maintaining its tradition of high standards and excellence. 

The company's rapid expansion was possible due to the Group's fundamental traditional family values and an uncompromising commitment to integrity, premium service, and social responsibility and core values of passion, mastery, evolution, trust, and distinction. These define the business and observe opportunities, while maintaining an edge in technology and sustainability. 

Alfardan Group’s passionate approach has always been the driving force behind its ever-growing high-quality operations. The company has a broad portfolio that includes jewellery, exchange, property development and management, automotive, hospitality, marine, investment, agriculture and medical. It has proven itself as one of Qatar's most vital and prominent brands for its unmatched excellence in the region. The company currently operates in Qatar, as well as Oman, Saudi Arabia, the United Arab Emirates, Turkey, and Switzerland. By delivering a wide range of quality-led products and services, Alfardan Group strives to emulate a superior level of elegance and distinction. 

The Group constantly strives to achieve excellence in all business sectors they invest in, with the primary aim to exceed expectations. This reflects the way Alfardan Group builds lasting bonds with clients and partners through all its interactions, which when combined with the products and services offerings that are associated with the highest standards of quality and exclusivity, deliver an “Exclusive Experience”.